How to Create Google Display Ads

Once your campaign and budget are set, it's time to create your Google Display Ads. Unsure how?

Dynamic Ads: This ad type is the simplest to run, enter your landing page and use the AI tool to create a few different creative options for you. Googles algorithm will automatically choose the best version and personalise the ads based on user behaviour.

Standard Ads: This Ad type, allows you to run your exact ad. Running this ad type is best when you know exactly how you want your ad to look, and gives you many different ad size variations

Dynamic vs Standard Ads

How to create a dynamic display ad

1. Select ‘Display (Dynamic)’
2. Enter a short sentence in the AI Ad Generation box
3. Enter your Business name
4. Enter your Landing page URL (This is the first interaction users will have on your website)
5. Click “Generate ad copy”

Tips: You can click this to regenerate copy as much as you like. But it will wipe any changes!

Images

• Upload at least 1 landscape and 1 square image, for dynamic ads it’s best to load a few, just to give the algorithm a few more options.
• Drag & drop images or choose them from your computer, only one file can be uploaded at a time.

Headline & Description

• Edit and remove the text to be more personal.

Click 'Create ad' in the top right when you're ready to save to a draft state. This can only be done once all required fields are entered.

How To Create a Standard Display Ad

1. Select ‘Display (Standard)'
2. Enter the landing page you want customers to go to

Images:

• Upload at least 1 image. Drag & drop images or choose them from your computer, only one file can be uploaded at a time.  
• Recommended ad sizes: 970x250, 300x600, 160x600, 250x250, 300x250
• All google images sizes

Click 'Create ad' in the top right when you're ready to save to a draft state. This can only be done once all required fields are entered.