Frequently Asked Questions

You can link as many ad accounts as you like to your organisation, whether you have 1 ad account or 50 for Meta and Google, it’s totally up to you!

For organisations that manage digital advertising for multiple businesses, you can create Kepla ‘accounts’ and link specific ad platform accounts to each. This feature is only available on the agency plan.

Currently Kepla allows you to connect Meta, Google & LinkedIn. With plans to add many more, including TikTok and YouTube.

Kepla does not pay for any media spend across third-party platforms (e.g. Meta and Google Ads). You will need to set up billing profiles on each platform.You can do so by following these links:
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Google Ads
Meta Ads
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Any spend that is associated to Kepla owned channels (coming soon) will be billed within your Kepla account. Please reach out if you need any help setting up your billing across third-party platforms.

We charge a monthly a monthly subscription fee plus 1% of media spend that's been reported the previous month. The media spend is calculated based on when an ad account was linked to Kepla, and the total is summed across all linked ad platforms.

Example: A business signs up to a Startup & SME plan which costs US $99 / month and  spends $1000 / month across all of their advertising.

They will pay US$49 / month + $10 (determined by the currency in the ad platforms). The media spend component is prorated and charged at the end of each month.

Kepla provides recommendations on how to improve campaign performance (e.g. KeplaPredict) and gives customers the choice to ‘opt in’ to optimisation features within the platform as they are rolled out to users (e.g. automatic budget optimisation).
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When creating a campaign, we configure relevant settings and structure campaigns that will likely lead to the best outcomes and programatically test new settings and structures in the background.

You are able to change and update campaigns in Google Ads or Meta Ads if they were created in Kepla, however, note that if you then go back to make changes and edit within Kepla, we may override your changes or not be able to edit the campaign after changes have been made manually.

We recommend only editing Kepla campaigns within our platform, rather than directly in Google Ads or Meta Ads. If you have feedback on how to improve our editing functionality please flick use a message, we are keen to hear what you have to say.

There is limited functionality for campaigns that have not being created in the platform, such as pausing and unpausing campaigns, ad groups and ads. We are rolling out more functionality in the near future.

We do, however, serve relevant alerts and recommendations which will take you into the specific ad platform directly to action.

All campaigns get a 'Kepla score'. Your very own Kepla score is calculated based on the leading metrics for specific campaign objectives, industry, platform and more. We also:

1. Create an overall 'platform' score that can be seen in your dashboard

2. Send you an email fortnightly with updated platform benchmark scores to see how you've changed over the last 2 weeks

We use various campaign signals and other metadata to make these predictions, crunching billions of rows of data. We also specify the 'likelihood' that the prediction will occur and provide a label of: Strong, Moderate, Weak
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Predictions are refreshed daily, and you are notified of any predictions that have a 'Strong' likelihood.

Recommendations are served against each prediction, and you can choose whether to action or ignore these. In the near future, you will be able to 'opt in' to auto apply recommendations on your behalf, and we will automatically optimise the campaigns for you.
KeplaPredict uses our proprietary AI models to determine when your campaigns are likely to see a significant downturn in performance over the next 7 or 30 days.