How to choose a campaign objective

Choosing a campaign objective is the key to creating a successful campaign based on your marketing objective. See our step by step guide on how to run a successful campaign with Kepla.

Choosing a campaign objective

Choosing a campaign objective is the key to creating a successful campaign based on your marketing goals. See the description for each campaign goal below.

Increase Reach (Simple)

Focus on exposing your ads to as many people as possible within the chosen target audience. The primary goal is to increase/establish brand awareness by reaching a broad range of people.‍

Google

Smart Display
Standard Display

Meta

Standard Creative
Dynamic Creative

Drive Traffic (recommended)

Optimised to drive user clicks to your chosen website page and it measures the effectiveness of your ads in generating clicks and traffic.

We recommend this ad type as you can easily understand campaign performance. This will also increase your website traffic & build an audience to retarget. (with tracking & measurement)

Google

Smart Display
Standard Display
Dynamic Search Ads
Standard Search

Meta

Standard Creative
Dynamic Creative

Generate Leads (Advanced)

Use Meta’s lead form to focus on acquiring potential customers information and build a database of potential leads.

Note: You need to create a lead form in Facebook's Ad Manager. Currently, Kepla cannot help manage leads as they’re generated or create forms. Learn how

Meta

Standard Creative (on platform leads only)
Dynamic Creative (on platform leads only)

Grow Sales

Get your product in front of users, by using Google's entire ad inventory.

Focus on presenting products or services to potential customers who are actively searching for related keywords on Google. By leveraging targeted keywords, ad placements, and compelling ad copies, this campaign aims to attract users in the customer journey's consideration or purchase phase, ultimately driving conversions and increasing sales for you.

Google Ads

Standard Shopping
Performance Max

Meta (Coming Soon)

Product Catalogue (Coming Soon)

We highly recommend having Tracking & Measurement set up to run this campaign type. Give it a go yourself Meta - Google or contact Kepla to see how we can help.

Engagement

Optimise your ads towards certain events on your website such as Purchases, add to cart or contact. Or encourage users to interact with your ads, including likes, shares, comments, and other forms of engagement on Meta. The campaign focuses on creating a buzz and fostering audience participation.

Meta

Standard Creative (select optimisation event)
Dynamic Creative (select optimisation event)

Google (Coming Soon)

Smart Display (Coming Soon)
Standard Display (Coming Soon)
Dynamic Search Ads (Coming Soon)
Standard Search (Coming Soon)

We highly recommend having Tracking & Measurement set up to run this campaign type. Give it a go yourself Meta - Google or contact Kepla to see how we can help.