How to Create a Google Search Campaign

Kepla Google Search Ads

Once your campaign details and budget are set, it's time to create your Google Search Ads. The campaign budget will be automatically distributed among your ads, just make sure you have a sufficient budget. If you're unsure about how to setup your campaign here's a quick guide.

Dynamic Ads: This Ad type uses your target website pages to serve ads against relevant searches. Google will automatically choose the best version and personalise the ads based on user behaviour.

Standard Ads: This Ad type allows you to run your exact ad. Running this ad type is made easy by using our AI to build a multiple keywords and options.

Learn more about Dynamic vs Standard Ads

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Create Standard Search Ad

1. Create your Ad and select “Search (Standard):”
2. Enter a short sentence in the AI Ad Generation box
3. Enter your Landing page URL (This is the first interaction users will have on your website)
4. Click “Generate ad copy”

Tips: You can click this to regenerate copy as much as you like. But it will wipe any changes!

Keywords: the AI has generated your keywords, edit these and delete any unneeded ones. Consider the phrases a potential customer seeking your services might enter in a search and enter these in the same format.

Negative Keywords: Consider enter your brand name here, as you don't want to pay for ads on what would otherwise be organic traffic. First have a look and see if any of your competitors and biding against your brand, If they are you may need to big against your own brand.

Headlines & Description: Edit the text boxes to be more relevant.

Click 'Save Changes' to create this Ad.

Create Dynamic Search Ad

1. Create your Ad by selecting “Search (Dynamic)”
2. Enter a short sentence in the AI Ad Generation box
3. Enter your Website domain
4. Click “Generate ad copy”

Website domain & Ad targets: Enter your website page (URL) for Google to create your search ads. Otherwise use the filter to have search ads generated for specific pages.

Negative Keywords: Consider enter your brand name here, as you don't want to pay for ads on what would otherwise be organic traffic. First have a look and see if any of your competitors and biding against your brand, If they are you may need to big against your own brand.

Description: Edit the text boxes to be more relevant.

Click 'Save Changes' to create this Ad.