Marketing Project Management Software: A Review

If you lead an in-house marketing team, one of the most challenging tasks you will face is managing your marketing team's workflow effectively. Finding a balance could be daunting, even for the most experienced marketers. 

However, you don't have to be overwhelmed, thanks to numerous marketing project management software at your disposal. But how can you choose the best project marketing project software to improve your organisation's productivity without incurring unnecessary costs? 

This article reviews the best project management software for marketing teams. Some of the ranking factors we use include the features, benefits, pricing, and ease of use. We also add the pros and cons of each project management tool. 

5 Best Marketing Project Management Software

Without further ado, here are our top project management tools for marketing teams: 

1. Asana

Asana is a project management tool that enables marketing teams to organise tasks in a single space. It allows the team members to see what they need to do in a specific order. It also allows users to see the due date for each task. 

Asana's selling point is its easy-to-use interface that allows you to plan, organise, and manage clear workflows. This ensures the marketing team completes and delivers multiple marketing projects on time.

Moreover, Asana’s interface has a workload view that enables each team member to see who has an overload of work and who can handle more work to facilitate efficiency. 

Another important benefit of Asana over many other project management tools is the ease of sending broadcast messages. You can create many workspaces and send a message to all team members simultaneously.

Pricing

Asana offers four subscription plans – basic, premium, business, and enterprise.

• Basic: This plan is free for all users
• Premium: It costs $13.99 monthly per user and $10.99 per user when billed annually
• Business: It costs $30.49 monthly per user and $24.99 per user when billed annually
• Enterprise: Custom plan

Pros

• Keeps team members informed on approved tasks and the next tasks to be reviewed
• Tracks project progress
• Project templates to facilitate task completion
• Real-time chat and collaboration features on every marketing task

Cons

• Lacks features that allow teams to collaborate on the same task
• Not effective for projects with multiple workflows

Best for: An established team that values real-time collaboration that's easy to pick up and has a plethora of reporting tools to understand workload and resourcing

‍

2. ClickUp

ClickUp is an all-in-one productivity software that allows marketing teams to plan, organise, and collaborate on tasks like Docs, Whiteboards, Chat, and Goals. The templates are easily customisable, and you can modify them to suit your team's needs. 

ClickUp offers a workboard that lets you pin and alter your tasks, thus keeping your team members up-to-date. It also provides a chat feature, a doc platform where you can create drafts in-app, and spaces to integrate with other apps.

One standout feature of ClickUp is its ability to integrate with 1000+ tools free of charge.

Pricing

ClickUp provides a range of pricing plans. These are:

• Free Forever: This free plan gives access to a range of features.
• Unlimited: $5 monthly per user.
• Business: $12 monthly per user.
• Business Plus: $19 monthly per user
• Enterprise: Custom plan

Pros

• Integrate your favorite apps, like Adobe Creative Suite, Microsoft Outlook, or Box, with ClickUp
• Features Docs, wikis, and others to facilitate efficient team collaboration
• Assigned comments to guarantee clear task responsibilities

Cons

• The user interface can be complex for beginners
• It has too many features, which can be overwhelming

Best for: Marketing teams with a smaller budget but want a feature rich platform

‍

3. Basecamp

Basecamp is a marketing project management tool that helps teams to keep track of their projects. It provides team members with various features for managing projects and file storage, among others.

Basecamp enables you to create project schedules, assign tasks, and track the progress of each marketing project irrespective of your team members’ location. Additionally, it offers a real-time chat option between team members to ensure there are minimal obstacles in task management.

Pricing

Basecamp offers two subscription plans: Basecamp Personal and Basecamp Business.

• Basecamp Personal: This subscription plan offers limited access to the software. It is free.
• Basecamp Business: This plan costs $99 monthly regardless of the number of team members you have.

Pros

• Group chat feature that facilitates real-time discussion among team members
• Shared schedule which makes it easy to track tasks
• Hill charts that give you an overview of your project’s performance
• Create drafts in apps before you publish them

Cons

• Limited customization
• Lacks advanced features like custom statuses and task priorities
• Lacks native time tracking abilities

Best for: Established teams that do more file sharing and group chats. 

‍

4. Trello

Trello is a project management tool that allows team members to plan and organise their marketing tasks. It has a visually appealing interface that enables you to easily manage marketing campaigns, from content creation to editing and production.

Moreover, it has Trello cards that help you to store your task information, like assignees, due dates, and files, in one place. It also allows you to integrate with other apps.

Pricing

Trello offers four different pricing plans:

• Free: $0 monthly.
• Standard: $5 per user monthly.
• Premium: $10 per user monthly.
• Enterprise: $17.50 per user monthly.

Pros

• Easy project setup
• Has labels, tags, and categories that facilitate task organisation
• Features Butler, a no-code automation feature that saves time with administrative tasks
• Easy to use and customize
• It has Board, Timeline, Table, and Map view to track your project progress

Cons

• It does not support offline access
• Requires paid plan for better functionalities

Best for: Small-sized marketing team with repetitive administrative tasks. 

‍

5. Notion

Notion is a project management tool for both businesses and marketing agencies. It provides access to all the information required to complete specific marketing tasks more efficiently.

Notion has an interface similar to a large, online notice board with notes attached all over to make it easy to use. It helps teams focus on their primary tasks and collaborate with other members.

Besides, Notion allows team members to view and edit pages in real-time, making it easy to delegate tasks. It also enables team members to introduce new content, regardless of their form. Examples are checklists or to-do limits.

Pricing

Notion offers three subscription plans: personal, personal pro, team, and enterprise.

• Personal: This plan is free for all users
• Personal pro: $4 per month per user
• Team: $8 per month per user
• Enterprise

Pros

• Easy to use
• Facilitates real-time collaboration
• Allows you to track your tasks efficiently
• Incredible for note-taking
• Affordable pricing

Cons

• Lacks advanced features
• Not effective for larger teams
• Can track a limited number of tasks

Best for: Marketing team that shares notes often.

Which is the best marketing project management software?

Now that you have reviewed top project management tools, we believe you're better armed in choosing the most suitable project management tool for your marketing team. However, if you still require expert advice in selecting the best project management software, we'd recommend opting for Asana. Although it's not the most affordable on the list and its basic features are too limited; however, it's the least complicated and facilitates seamless real-time interaction. 

Get the best out of your digital advertising with Kepla

Are you planning to run ad campaigns for your organisation across Meta, Google and other channels? Do you want to take the guesswork out of running effective ads? Kepla has done the heavy lifting to ensure your campaign is successful. Be the first to enjoy the numerous benefits Kepla offers. Join our beta waitlist now to enjoy a free one-on-one onboarding session.