How to create a Meta campaign

Kepla Meta Campaigns

Once your campaign details and budget are set, it's time to create your Meta Ads. The campaign budget will be automatically distributed among your ads, just make sure you have a sufficient budget. If you're unsure about how to setup campaign details, here's a quick guide.

Dynamic Ads: This Ad type allows Meta to build the ad, using a few different text & image options. Meta will automatically choose the best version and personalise the ads based on user behaviour.

Standard Ads: This Ad type, allows you to run your exact ad. Running this ad type is best when you know exactly how you want your ad to look, it also allows you to narrow down your placement options.

Learn more about Dynamic vs Standard Ads

How To Create a Dynamic Meta Ad

1. Click 'create ad'
2. Select ‘Dynamic’
3. Enter a short sentence in the AI Ad Generation box
4. Enter your Landing page URL (This is the first interaction users will have on your website)
5. Click “Generate ad copy”

Tips: You can click this to regenerate copy as much as you like. But it will wipe any changes!

Media: Upload an image or video, for dynamic ads it’s best to load a few, just to give the algorithm a few more options. Drag & drop images or choose them from your computer, only one file can be uploaded at a time.

Tips: Dimensions (1080x1080) Use Canva to help create your ad images.

Ad Text: Edit the Ad text

Tips: The ad copy generation tool is a helpful starting point, but you may need to edit the text or shorten it to remain under the character capacity.

Call to action (CTA): “Learn more” is automatically selected, this works best for most ads, but see the dropdown menu for more options. These other options allow you to choose what you want from your ad eg “Shop Now” for e-commerce businesses.

Click 'Create ad' in the top right when you're ready to save to a draft state. This can only be done once all required fields are entered.

How To Create a Standard Meta Ad

1. Select ‘Standard’
2. Enter a short sentence in the AI Ad Generation box
3. Enter your Landing page URL (This is the first interaction users will have on your website)
4. Click “Generate ad copy”

Tips: You can click this to regenerate copy as much as you like. But it will wipe any changes!

Placement: toggle between Facebook & Instagram and deselect any of the options you don’t want to target. All placements are selected to run by default

Media: Upload an image or Video. If you want to run more than 1 image create multiple ads. Drag & drop images or choose them from your computer, only one file can be uploaded at a time.

Ad Text: Edit the Ad text

Tips: The ad copy generation tool is a helpful starting point, but you may need to edit the text or shorten it to remain under the character capacity.

Call to action (CTA): “Learn more” is automatically selected, this works best for most ads, but see the dropdown menu for more options. These other options allow you to choose what you want from your ad eg “Shop Now” for e-commerce businesses.

Click 'Create ad' in the top right when you're ready to save to a draft state. This can only be done once all required fields are entered.