How to Set Up the Meta Pixel (formerly Facebook Pixel): Create Events and Measure Your Campaigns Effectively

A quick step-by-step guide to setting up the Meta pixel for your website.

How to Set Up the Meta Pixel (formerly Facebook Pixel): Create Events and Measure Your Campaigns Effectively

How to set up Meta Pixel tracking

If you're running any kind of online marketing campaign, then you need to be tracking conversions and website engagement. And the best way to do that is with the Meta Pixel. In this article, we'll show you how to set it up and how to create events and track conversions. We'll also talk about some of the native integrations for Shopify, WooCommerce, WordPress, Squarespace, Wix and more. So read on and learn how to get the most out of your Facebook campaigns!

What is the Meta Pixel?

The Meta Pixel is a piece of code that you can install on your website to track conversions, optimize your ads, and build audiences for future campaigns. It's a powerful tool that every online marketer should be using.

How do I set up the Meta Pixel?

Installing the Meta Pixel is fairly straightforward. Just follow these steps:

1. Go to your Facebook Ads Manager account, select events manager and on the left hand side click the ‘+’ toggle

2. Select ‘Web’ then click the ‘connect’ button

3. Name your pixel and choose whether you want to install it yourself or have Facebook do it for you. Facebook will guide you through the process

4. If you choose to install it yourself, Facebook will provide you with a piece of code that you need to add to the header of your website

5. If you're not comfortable doing this yourself, you can always ask your web developer or someone who is familiar with code to help you out

And that's it! Once the pixel is installed, you can begin tracking conversions and building audiences for your future campaigns.

What are some of the things I can track with the Meta Pixel? You can use it to track all sorts of different website events, including:

  • Page views
  • Adds to cart
  • Purchases
  • Lead
  • Complete registration
  • Sign Ups

However, this may require specific ‘events’ that will need to be setup either by a developer or you can do this yourself through Google Tag Manager.

You can also use the pixel to create custom audiences for your future campaigns. For example, you can create an audience of people who have visited your website in the past 30 days or people who have made a purchase on your website.

What are some of the native integrations for the Meta Pixel?

There are a number of different platforms that have native integrations for the Meta Pixel. This includes popular eCommerce platforms like Shopify and WooCommerce, as well as other website CMS platforms like Webflow, Squarespace and Wix.

The best part about using a native integration is that they create and send many of the events that you require to Meta.

If you're using one of these platforms, then chances are that you can install the Meta Pixel without having to touch a single line of code. Just follow the instructions for your particular platform and you'll be up and running in no time!

How to setup the meta pixel for Shopify

Steps

  • Go to Online Store > Preferences
  • Scroll down to the Facebook Pixel section and enter your pixel ID
  • Save your changes

That's all you need to do! Once you've entered your pixel ID, Shopify will take care of the rest. All of your website events will be automatically

How to setup the meta pixel for WooCommerce

Steps

  • Install and activate the Facebook for WooCommerce plugin
  • Go to WooCommerce > Settings > Integration
  • Enter your pixel ID and enable the features that you want to track
  • Save your changes

And that's it! Once you've entered your pixel ID, the plugin will take care of the rest. All of your website events will be automatically tracked and you'll be able to see them in your Facebook Ads Manager account.

How to setup the meta pixel for Webflow

Steps

  • Go to Settings > Project Settings
  • Scroll down to the Facebook Pixel section and enter your pixel ID
  • Save your changes

And that's it! Once you've entered your pixel ID, Webflow will take care of the rest. All of your website events will be automatically tracked and you'll be able to see them in your Facebook Ads Manager account.

How to setup the meta pixel for Squarespace

Steps

  • Go to Settings > Advanced > Code Injection
  • In the Header section, enter your pixel code
  • Save your changes

And that's it! Once you've entered your pixel ID, Squarespace will take care of the rest. All of your website events will be automatically tracked and you'll be able to see them in your Facebook Ads Manager account.

How to setup the meta pixel for Wix

Steps

  • Go to Marketing & SEO > Marketing Integrations
  • Select Facebook Pixel & CAPI
  • Verify your domain and configure your events
  • Save your changes

And that's it! Once you've entered your pixel ID, Wix will take care of the rest. All of your website events will be automatically tracked and you'll be able to see them in your Facebook Ads Manager account.

If you need any help setting up your tracking for Meta when starting with Kepla, we are more than happy to help guide you through the process and set you up correctly.